A-Level Media Studies

Song: Summertime Sadness by Lana Del Rey The song 'Summertime Sadness' is one of the singles released from Lana Del Rey's second studio album 'Born To Die'. Here I will use Goodwin and Vernallis to analyse this song and its conventions. Goodwin The visuals appear to be illustrating/amplifying the lyrics - during the lyrics 'Tonight I wore a red / Dancing in the moonlight pale / The beauty queen hair style / Remove heels, you feel like reborn', the visuals show the actress wearing a red dress, throwing herself down from a high bridge. The lyrics of the song of the song, which are quite dreary and dark, reflects a dim and sad mood and atmosphere. Whilst most the lyrics are not mirrored through the visuals, some are such as the shot of the singer with the shadow of a telephone wire during the lyric 'Telephone wires above' Cinematography - the camera used has significant impact. They appear to have used either a super 8 camera or a grain fil...

Ed Sheeran- Afire Love Things were all good yesterday And then the devil took your memory And if you fell to your death today I hope that heaven is your resting place I heard the doctors put your chest in pain But then that could have been the medicine And now you're lying in the bed again Either way I'll cry with the rest of them Idea 1- Scene starts of with the backs of an older couple sitting down in chairs. In between them is a table with a photo frame on it. A guitar will also be in the frame somewhere. During these lyrics I would have close ups of the artist singing. If he is wearing a shirt or blazer, there will be a rose in his pocket and I will take a close up of it. The artist will also be playing an instrument, either a keyboard or piano and I will take tracking shots and close ups of him playing them. Idea 2- Starts off with a medium shot of an older couple sitting down. One of them presses play on a CD/ cassette player (close up) and c...

Appealing to your audience through generic conventions of music videos for your genre: - Why is genre useful when targeting an audience? Genre is useful for audiences as it allows them to differentiate between the different of music styles and types of narrative they use, allowing them to see what appeals to them the most. - Conventions: What you expect to see? Bright colours high key lighting  close ups of the artist  dancing(?) Cut to the beat link between music/lyrics and visuals  intertextuality  A relationship/ love interest. lip synching - Iconography – Genre indicators The instruments seen- typical pop instruments would include acoustic guitars or pianos.  the artist's costume type  of narrative- performance etc.  Direct mode of address Lana Del Rey - Summertime Sadness  What conventions or elements of iconography are present here and how will this appeal to an audience? Close up of artist and ...