NEA Music Video Research- my song choices

Song Choices

Song 1: Ed Sheeran- Afire Love



Ed Sheeran's record label is Atlantic Records- a subsidiary of Warner Music Group. Typically, Ed Sheeran's audience consists of males and females with ages ranging from 15- 26 years old. However, it could fit my target audience, 30-49 year olds, as the song discusses a generic theme- love. Ed Sheeran's main musical influences have been The Beatles, Nizlopi and Eminem. The song itself, Afire Love, is a love song based on his grandparents’ relationship and his grandfather's Alzheimer's.



Song 2: Drake ft Michael Jackson- Don't Matter to me

Drake's record label is Young Money, an imprint of Cash Money Records founded by Lil Wayne, which is distributed by Republic Records which is a division of Universal Music Group . OVO Sound is Drake's own record label alongside two other people and operates as a subsidiary of, and is distributed through, Warner Music Group's Warner Bros. Records. Drake's music is mainly Rap with some RnB and hip-hop. Like Ed Sheeran, Drake's target audience is quite young with ages ranging from 15-25 year olds. However, with the addition of Michael Jackson's vocals on the track, this song could appeal to my target audience of 30-49 year olds. 

 - Due to feedback from my research, I have decided to use Ed Sheeran's 'Afire Love'





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Ed Sheeran- Afire Love Things were all good yesterday And then the devil took your memory And if you fell to your death today I hope that heaven is your resting place I heard the doctors put your chest in pain But then that could have been the medicine And now you're lying in the bed again Either way I'll cry with the rest of them Idea 1- Scene starts of with the backs of an older couple sitting down in chairs. In between them is a table with a photo frame on it. A guitar will also be in the frame somewhere. During these lyrics I would have close ups of the artist singing. If he is wearing a shirt or blazer, there will be a rose in his pocket and I will take a close up of it. The artist will also be playing an instrument, either a keyboard or piano and I will take tracking shots and close ups of him playing them. Idea 2- Starts off with a medium shot of an older couple sitting down. One of them presses play on a CD/ cassette player (close up) and c
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