NEA Music Video Research- my song choices

Song Choices

Song 1: Ed Sheeran- Afire Love



Ed Sheeran's record label is Atlantic Records- a subsidiary of Warner Music Group. Typically, Ed Sheeran's audience consists of males and females with ages ranging from 15- 26 years old. However, it could fit my target audience, 30-49 year olds, as the song discusses a generic theme- love. Ed Sheeran's main musical influences have been The Beatles, Nizlopi and Eminem. The song itself, Afire Love, is a love song based on his grandparents’ relationship and his grandfather's Alzheimer's.



Song 2: Drake ft Michael Jackson- Don't Matter to me

Drake's record label is Young Money, an imprint of Cash Money Records founded by Lil Wayne, which is distributed by Republic Records which is a division of Universal Music Group . OVO Sound is Drake's own record label alongside two other people and operates as a subsidiary of, and is distributed through, Warner Music Group's Warner Bros. Records. Drake's music is mainly Rap with some RnB and hip-hop. Like Ed Sheeran, Drake's target audience is quite young with ages ranging from 15-25 year olds. However, with the addition of Michael Jackson's vocals on the track, this song could appeal to my target audience of 30-49 year olds. 

 - Due to feedback from my research, I have decided to use Ed Sheeran's 'Afire Love'





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