Media Essay: John Berger analyses how men and women are culturally represented. In "Ways of Seeing" Berger claims that the representations of men and women in visual culture entice different 'gazes', different ways in which they are looked at. He states that 'men act women appear, men look at women, women watch themselves being looked at'. The woman is usually posed in a way to please the viewer and the audience, her gaze is meant to entice the viewer, and this notion is the same in modern day advertisements and photographs. Berger states that a woman unconsciously acts in a way knowing she is being viewed. Women are constantly surveyed, and not only by men, but other women too, and also by themselves. Berger states that women were 'depicted in a different way to men - because the "ideal" spectator is always assumed to be male, and the image of the women is designed to flatter him'. This demonstrates that Berger feels that women are ...